Shortcut to Compelling Content

Discover how to use The Hidden Power of Story to write content that attracts, engages, and converts more prospects to customers

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Discover how to use The Hidden Power of Story to write about what you do in a way that …

  • Instantly attracts more clients
  • Sets you apart
  • Makes your solution feel irresistible to your audience
  • Makes it easy for you to sit down and write content that's engaging AND valuable AND makes people want to keep reading more


This program is for you if you’ve been yearning to find a way to …

  • Bring in more clients by marketing your business in a way that works AND feels good to do
  • Stand out from the competition
  • Get prospects excited about what you have to share
  • Write clear, heart-connecting content that your ideal clients drink up

Imagine Never Having to Sell Again!

It doesn't matter how much — or how little — marketing or writing experience you have. This course will teach you The HERO Method's easy-to-follow approach to writing. When you sit down to write, you'll know how to create emails, web pages, and social media content that provide value … AND that people will enjoy reading. As they continue to look forward to the next piece from you, you'll be building a relationship where your audience is easily and naturally attracted to buying your solution.

Discover how to write great content — from start to finish

In this course, you’ll discover an easy-to-follow system for sitting down and writing great content — from the initial idea to the final, publishable draft.

You'll learn how to write engaging marketing materials that…

  • Finally attract clients because they feel INSPIRED (not sold)
  • Authentically express what you offer in a way that your audience easily understands ... and that gets them excited about your solution

You won't ever have to put on a 'professional mask' when you sit down to write your content again!

Featured Fan — Ryan Eliason, Founder, Social Entrepreneur Empowerment Network

"It took me 10 years to build a list of 45,000. Then, using The HERO Method, it took me two weeks to attract 73,000!

“Before using The HERO Method, our previous largest launch had been $400,000. Then we sent out emails using The HERO Method (offering the same webinar series with the same paid program offer as we had before). The results included attracting 73,000 attendees from at least 50 countries and over $700,000 in sales — nearly twice the response and revenue we’d achieved before.”

 

Notice an immediate — measurable — uptick in your business

The HERO Method is all about ethical, authentic marketing that WORKS. In fact, it has proven to double all measurable metrics of business success: response, revenue, list size, and year-over-year growth.

Put simply: The HERO Method has proven to easily and instantly attract new clients to every business that uses it.

Marketing that works and feels good to do?? REALLY??

You're not alone if marketing feels icky to you; if it feels like a necessary evil.

Many entrepreneurs procrastinate about creating content because — to be honest — they've been taught an approach to marketing that's about manipulation. And that feels awful … rightly so!

This course will show you what ethical marketing looks and feels like — how well it works — and how easy it is to do.

Your life as a marketer will get easier

Imagine actually enjoying marketing. Imagine creating content and putting it out there — and instantly seeing a gratifying response.

Right out of the gate, you’re going to learn an exciting and fun approach to marketing that is aligned with who you are.

By the end of the course, you'll be able to sit down and create an email campaign, web pages — all the things you’ve been watching everyone else do — in MUCH less time and with MUCH less effort … and in total alignment with your highest values.

Iman Aghay, Founder of Success Road Academy:
"The HERO Method is the best approach to messaging I have ever experienced. And Kathryn Gillett, as The Creator of HERO Method, is the best teacher to learn from."


Jeanna Gabellini, Founder, Masterpeace Business Coaching:
“When it comes to marketing, Kathryn really knows her stuff!”


Rob Goyette, Creator of Fast Revenue Coaching:
"Kat is an amazing expert at selling thru storytelling. And her trainings are fantastic. The HERO Method is so powerful, and yet she makes it so easy to understand.

"While she was presenting her training, I took furious notes. That same day, I wrote a story in 30 minutes. And in one week I turned that story into an animated video that now leads people into my own irresistible offer.

"That’s how quick and easy it is to get results from her trainings!”

The HERO Method’s “Shortcut to Compelling Content” is perfect for you …

... if you're an entrepreneur or business owner who is yearning to bring in more clients

...if marketing feels frustrating — if you're putting a ton of effort and money into it … and not getting what you deserve in return

This course is all about helping you create content that's engaging AND valuable AND persuasive.

But more than that, it's based on The HERO Method. The HERO Method is a paradigm shift in marketing and sales that has proven to — literally — double the number of prospects and customers that companies bring in.

"I thought I was reaching beyond possible to set a goal of $50,000 for my Kickstarter campaign. I honestly never thought we’d get there. But because of your guidance, I quickly got to $55,000! I'm so incredibly grateful for the kickass guidance you gave me!”

Jenn Grennels, Entrepreneurial Musician

You'll Come Away With...

  • The skills to use the hidden power of story to create compelling content that attracts, engages, and converts more prospects to customers
  • You'll have a system for sitting down and writing — from initial idea to first draft to publishable content. And how to be your own best editor along the way
  • You'll have a flexible template to follow for creating any kind of content — emails, blog posts, articles, web content, presentations, and webinars
  • You'll know how to create content that's of value and interest to your audience, AND feels authentic to you
  • If you choose the "Unlimited One-on-One Laser Coaching" option, Kathryn will be by your side, personally supporting you to USE what you're learning — to create new, powerful content that WILL attract, engage and convert more prospects to customers than ever before.

"I’ve taken a LOT of online courses — and this is the most incredible marketing course I’ve ever taken! Thank you soooooo much.” — Lise Lavigne, Lisa Lavigne Coaching


“I can’t recommend The HERO Method enough if you’re struggling to describe what you do in a way that will get people asking for more. I’m amazed at how great it’s worked for me!" — Amanda Keleher, Founder, Vibrant Vision Coaching


“If you are having trouble getting your marketing materials to convert people into happy clients, run — don't walk — to sign up for Kathryn's course!” — Kimberly Hobscheid, Creator of Entrepreneurs Rocket Fuel.

 

Course Summary:

Module #1 — Where The Hidden Power of Story Lies
1. The Unconscious Power of Story
2. Mental Simulations
3. The Power of Emotion
4. Emotion and Memory
5. The Power of Trust
6. Negative Emotions
7. What About the Facts?


Module #2 — The Universal Shape of Powerful Stories
1. The Motifs of Transformation
2. The Archetypes of Transformation
3. The Power of Symbols


Module #3 — How to Monetize The Hidden Power of Story
1. Your Signature Story
2. Customer Stories
3. Testimonials
4. Emails
5. How to pick the most impactful stories
6. How to HERO-ize your content
7. How to Story-fy (even the most complex) concepts
8. Why it’s Wise to NOT follow the leader

Details for An "A La Carte"
Transformational Training …

It all starts here...
The HERO Method’s “Shortcut to Compelling Content”
This 3-part training Includes:

  1. Three 60- to 90-minute recorded lessons, available any time at your convenience. In Module 1, you'll learn how to use the hidden power of story to captivate your audience so they’ll want to stay and read (or hear) more. In Module 2, you'll learn the universal elements of story — and the power of symbols — that let you reach out and connect with anyone, in any business, in any culture. And, in Module 3, you'll learn how to monetize the Hidden Power of Story; how to take important concepts — and ‘story-fy’ them in a way that attracts, engages, and converts more prospects to customers.
  2. Slide Guides for each lesson. Slides Guides are PDFs that have images of all of the slides in the presentation, PLUS space for you to make notes on the side of each slide! Woo Hoo! No more need to print screens during a presentation. (You're going to LOVE these!)
  3. Transcripts of the lessons, so you can read the content of each module to support your learning.
  4. Audio versions of the lessons, so you can listen to the lessons while you're On The Road. If you're using public transport, you can listen to the audios and follow along using The Slide Guides! How cool is that?!
  5. Story Shaping Kit. This collection of "Handy Handouts" holds all the key takeaways from all 3 Modules. In one document, you'll have the main points of learning at your fingertips anytime you want.
  6. Homework exercises. Each module has homework print outs that take you step-by-step through the exercises for each module.

Optional Upgrade:
If you want personal attention & guidance ...


Upgrade to 2 Months Unlimited One-on-One Laser Coaching
with Kathryn Gillett, Creator of The HERO Method.

Choose this "Unlimited 1:1 Laser Coaching" option, and I will be by your side, personally supporting you during your training to attract, engage and convert more prospects to customers than ever before.

No matter how much — or how little — marketing or writing experience you have, I will personally be by your side, giving you guidance, feedback, and support.

Here's how it will work:

  1. During the first call, we'll agree on what the best next step is for you to get the best and fastest results from the course.
  2. I'll give you homework based on what you're learning in the course.
  3. When your homework is done, you'll send it to me, and set the next coaching time with me.
  4. During that call, I'll give you feedback and next steps …
  5. ... and so it will go for 8 full weeks

You can move forward at whatever pace works best for you ... and the amount of time you have with me will perfectly match that pace. The faster you do your homework, the more appointments you can make with me. It's all about what works best for you!

2 Months Unlimited
One-on-One Laser Coaching — Value: $800

Your Special Price:
Only $497!!!

Click Below and Sign up ... WITH Personal Attention!
Simply sign up for the "Shortcut to Compelling Content" Course. Then just upgrade during the registration process. You'll automatically be given your Special Price. AND! You can schedule your first call right after that! Woo Hoo!

Let's Get This Adventure Started!!

30-day 100% Money Back Guarantee

Simply participate in the any of these trainings, and if you’re not thrilled, I’ll immediately refund your money. No questions asked!

 

Your Trainer


Kathryn Gillett
Kathryn Gillett

Kathryn is the creator (and teacher) of The HERO Method. Her mission is all about helping entrepreneurs get more clients by talking and writing about what they do in a way that gets a “Wow!” instead of a “Huh?”

She has degrees in psychology and anthropology — with 30+ years’ experience in marketing. As a messaging and content strategist, she has consulted with global companies like Philips and GE, Amazon, Microsoft, and Dell. She is currently the acting Chief Marketing Officer of an emerging technology company. And as a content creator, her work has been translated for distribution into more countries than are in the UN.

About The HERO Method:

Using the neurology of marketing and the Hidden Power of Story, The HERO Method helps entrepreneurs create compelling content that has proven to attract, engage, and convert more prospects into customers.

Turns out, the power of story isn’t in telling stories. It’s in how the human brain responds to the inner workings of story — the reasons why stories grab our attention, make us want to keep reading, and then keep us thinking about what we’ve read long after the last page has been turned.

That's where The HERO Method gets its power to measurably increase response, revenue, list size, and year-over-year growth.


Get started now!